If you are here, and you are asking the question contained in the headline, I assume you know next to nothing about blogging, which, while a little strange given the huge popularity of blogging worldwide, is not incredible. As an Internet phenomenon, blogging has caught on only perhaps in the last five years or so, so you may well be unaware of what exactly this wonderful thing is all about. Which is where I step in.
To quote Blogger.com, "A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world." Since I couldn't have put it better myself, I borrowed these stirring phrases from a site that was one of the first to arrive on the blogging scene.
As the definition makes clear, a blog can be whatever you want it to be, and blogging is a way of putting out your thoughts on any and every subject for people to read and respond to. In other words, in its most basic form, it is a personal diary that anyone can read. However, given its immense potential, a blog has become much, much, more.
Today, blogging can ensure maximum visibility for your business or profession, or it can help you publicise your works of art, for example, or your photographs. And the most significant aspect of all of this is that thanks to blogging websites that allow you to set up your blog absolutely free of cost, many people no longer need a website.
Yet another vital aspect of blogging is that it helps disseminate information of any kind far more quickly than a conventional website. So by the time the latest update on an event of international importance (such as the recent terrorist attacks in the Indian city of Mumbai) shows up on your TV screen or on the pages of your newspaper, hundreds of bloggers have posted accounts of the events as they happen.
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